Your SEO strategy will benefit from adding structured data to your website because it helps search engines understand your content better. However, you need to use Structured Data Testing Tools to verify that you are carrying out this task correctly.
To code, debug, and optimize structured data, programmers, including Search Engine Optimization Expert rely on structured data testing tools. To find errors and make any necessary data fixes, it is essential to use these tools during website deployment. Testing is no longer a one-and-done process if you want to keep improving your search position to generate organic traffic in today's world where search engine algorithms are constantly changing.
By correcting SEO mistakes and identifying whether your site is using microdata or structured data markup, which can boost search engine rankings on Google and other search engines, structured data testing tools support website optimization. But which tool should you pick? To learn more about our picks for the top structured data testing tools, keep reading!
Recommended Reading: How to Boost Your Search Traffic Using Schema Mark-up
- Schema.org
- Google Rich Result Test
- Bing Structured Data Testing Tool (Markup Validator)
- Yandex Webmaster Structured Data Validator
- JSON-LD Playground
- SEO Site Checkup Structured Data Test
- RDF Translator
- Google Search Console Structured Data Report
- Google Email Markup Tester
- Microdata Testing Tool
1. Schema.org
Google, Microsoft, Yahoo, and Yandex started the open, cooperative organization Schema to help with the development, maintenance, and promotion of schemas for structured data online. Use on-page markup to make it easier for search engines to understand the content of your web pages so they can return more relevant search results.
When the Schema Validator checks your website, it shows entities that have errors and warnings. It shows the testing results alongside your code, so you can see exactly what you might need to fix. The daily operations are managed by a steering group that includes representatives of the founding companies as well as other experts, and Schema.org continues to develop to keep up with the industry.
2. Google Rich Result Test
With Google's Rich Results Testing, you can test your URL or code to see if Google can correctly recognize certain types of rich results from your structured data on desktops and mobile devices. Rich results usually get most of the search traffic because they stand out and get more clicks. Popular examples include books, movies, and recipes. JSON-LD, RDFa, and Microdata structured data are evaluated by the Rich Results test.
3. Bing Structured Data Testing Tool (Markup Validator)
The Microsoft Bing Markup Validator is one of the many tools that come with Microsoft Bing Webmaster Tools. You can use the Bing Markup Validator, which is part of the URL Inspection Tool, to find markup errors in your structured data. It also offers ideas for enhancements. Here, you can access a wide range of tools that can help you optimize your code in order to raise and keep your Microsoft Bing search ranking.
4. Yandex Webmaster Structured Data Validator
The Webmaster Tool set includes the Yandex Webmaster Structured Data Validator that works to make sure that the metadata on your web pages is correctly recognized by search engines. It goes above and beyond as a Yandex tool to make sure the markup complies with Yandex service requirements.
To view the results, just type the URL or paste the code into the document URL field. Errors and warnings with suggestions for fixes will be displayed. Yandex advises that if the markup validation is successful and you meet the requirements for the partner program, structured snippets can be generated after the Yandex robot crawls the page again within two weeks.
5. JSON-LD Playground
Many people use JSON-LD, which has a simpler syntax than Microdata or RDFa, to implement structured data. A more straightforward syntax can reduce errors. Furthermore, Google currently prefers JSON-LD over Microdata. Use the JSON-LD Playground to determine whether your code is correctly compliant with JSON standards. After you enter your structured data markup code, this tool provides you with a thorough report.
6. SEO Site Checkup Structured Data Test
You must make sure that your HTML Microdata or structured data markup is error-free because search engines use microdata to better understand a site's contents. The SEO Site Checkup Structured Data Test verifies your HTML Microdata or structured data markups when you share your URL. You can raise click-through rates to your site by adding rich snippets to search results.
7. RDF Translator
As its name suggests, the RDF Translator transforms data formats into various types of structured markup. It can instantly convert between a half-dozen different data formats, including pretty RDF/XML for good measure, ranging from RDFa to JSON-LD. Conversions can be started with a URI or by typing text directly into the service. Additionally, it provides developers with a basic REST API.
8. Google Search Console Structured Data Report
Google Search Console recently said that it would update and change the structured data report to give developers more information about invalid markups on the target site. These changes should give developers more information about what went wrong, making it faster to get rid of invalid markup. Although there won't be more errors as a result of these changes, there will be more descriptive information available to aid in more accurate debugging.
9. Google Email Markup Tester
Does the HTML in your email adhere to the rules? You can check by pasting it into the Google Email Markup Tester. This elegantly straightforward tool will
examine your markup and check the structured data that was taken from your email documents to find any mistakes that need to be corrected. The tool automatically identifies the properties of each entity and displays the extracted structured data. Any invalid input will result in specific error messages being displayed.
10. Microdata Testing Tool
This free Microdata Tool is for you if you need to debug your HTML5 microdata but don't want to use Google's Webmaster Tools to verify results and republish every change. You can add this straightforward jQuery drop-in script to your page for simple browsing and debugging. Even without a web server or an internet connection, you can use the Microdata tool. This open-source JavaScript tool isn't actively managed, but Klemen Slavi made it easy to access and change by giving it a simple structure. It never stops being tested and optimized.
Creating your ideal structured data testing toolkit can make it easier to keep up with continuous web testing. Most likely, you won't need to use all 10 tools to increase the SEO of your website. However, by looking over this list of 10 tools, you can make your own short list of essentials that best suit your requirements and preferences.
Further Reading: Robots Meta Tag, X‑Robots-Tag and Data-nosnippet: Everything You Need to Know in 2024