15 Online Business Ideas You Can Start Right Now
Looking for online business ideas that pay daily without investment with free registration? Or are you asking… How can I make money online with zero starting capital and still earn $50+ daily, $300 or more weekly? Look no further! This article is about how you can earn money directly to your bank account, find online jobs that pay daily in Nigeria or anywhere in the world, online businesses for students such as survey jobs, and online business that pays daily without investment. Are Online Businesses Profitable? Starting a new business online is much safer and less risky than investing in physical stores. Anyone with an internet connection, social media accounts, or even mobile devices can make their own product visible to millions of people without having any overhead costs as real businesses do. Because all advertising expenses go straight into the bottom line, which is your profit. Online business ideas are a perfect example of an online job that brings passive income. You can even work remotely either managing your own business or helping other individuals or companies and earn over ₦10,000 daily. This article will show you some legal and legit business ideas that pay daily, weekly, or monthly and how individuals can start profitable digital marketing businesses in Nigeria – right from home. We have divided this article into three sections: Let’s get started… Online Business that Pays Daily for Students 1. Earn Money From Blogging A blog is a great way to make money online. It’s one of the online jobs that pay students daily in Nigeria. Get started with the Google AdSense program, which will allow you to start earning between $50 and $500 per day! You can also sign up for affiliate marketing sites like Amazon and eBay that pay monthly commissions on products sold or given away by their company’s website. Blogging could bring in even more cash if your site has enough traffic, so it pays off faster. Finally, have some fun creating content about subjects that are of interest to you. You’ll quickly find out there are tons of opportunities waiting just around every corner. These are just some of the many ways you can start earning money online as a blogger: Video blogging (Vlog) Video blogging is the most common blogging among bloggers because it allows you to talk about your life or business and share it with everyone in a combination of videos and short texts. You can earn 10,000+ naira daily with Vlog. Review sites The main goal here is for people who need a service (for example, a new phone) to find you and read your review about that product. Then, they know if the service is good or not before spending their money on it! You can earn well over ₦20,000 daily reviewing sites. How to get started with blogging Getting started with blogging is an exciting journey! Here are some steps to help you get started: Remember, consistency and quality are key in building a successful blog. Enjoy the process and don’t be afraid to experiment and evolve along the way! 2. Article (Content) Writing If you’re good at writing and want to make some extra cash online, then articles or content writing will earn you that money without stress! Content writing is one of the online jobs that pay daily in Nigeria. It’s very easy to start earning from it; all you need is the skill and a writing portfolio because all the sites that need content usually look for someone who has experience writing online articles. To win clients, you will need to create an online writing portfolio for your writing business. You can join freelance writing websites online. There are plenty of them, and registration is primarily free. You can as well provide content proofreading and editing or translating services. As a writer, there are endless possibilities for making money online for you. Besides them, you can offer two other services: rewriting and paraphrasing. Thousands of bloggers regularly need to update their website’s content, and most of them are short of ideas. So, they rewrite others’ blogs, make them unique, and publish them on their own sites. To generate a considerable income every week, start providing paraphrasing and rewriting services. Even if you don’t want to rewrite the content yourself, then use a free paraphrasing tool. The rephrase tool will make your content unique by modifying the sentences and some words in the paragraph. How to get started with content writing Starting content writing can be a fulfilling and creative endeavor. Here are some steps to help you get started: Remember, practice makes perfect. The more you write, the better you will become. Stay consistent, keep learning, and embrace the joy of creating valuable content for your readers. 3. Write and Sell Ebooks Online If you’re a good writer, then the next thing that you can do is write an ebook. You can sell it on Amazon and get paid for each person who buys your book! Amazon is a great place to put your book out to the world. People across the globe shop daily on Amazon, and if your book resonates well with readers, they will recommend it to their friends, and you sit, and relax as your money rolls in. How to start Writing and Selling Ebooks Online Starting to write and sell ebooks online can be a rewarding way to share your knowledge and generate income. Here are some steps to help you get started: 4. Start Online Courses If you’re good at something (like playing the guitar), why not share your skills with other people? You can create online courses and sell them to students who want to learn. Also, If you have knowledge in a particular subject and want to share it with the world while making money from home, then an online course is perfect for you. To get an idea of where you can start earning money online with your online courses, check out Udemy.
Ultimate Guide to Affiliate Marketing for Beginners in Nigeria 2022
The multibillion-dollar affiliate marketing sector offers creative individuals interesting career options. It’s quickly becoming a typical strategy e-commerce companies use to promote their goods and services. According to Statista, more than two billion people completed online purchases in 2020, taking global e-retail sales to about $4.2 trillion. Awin’s study of affiliate marketing in 2021 revealed that by April, 37% of consumers were purchasing products through affiliate links among the billions of people already making purchases online. Here are some stats on Affiliate marketing: 2022 Affiliate Marketing Stats It doesn’t cost much to start because the most exemplary affiliate marketing networks frequently provide free enrollment. Additionally, you can transition from a side gig to a successful firm that generates passive revenue over time. Are you feeling overburdened and unsure of where to begin? You’ll be able to get going quickly with the aid of this beginner’s tutorial. Why Should I Start Affiliate Marketing in Nigeria? There are many reasons why you should consider starting affiliate marketing in Nigeria. Here are a few: What is Affiliate Marketing? Affiliate marketing is basically a marketing Strategy where you help someone else to promote their products and you earn a commission for every sale that comes from your promotion. How Does Affiliate Marketing Works in 2022 In the affiliate marketing sales model, a business pays a third party to promote its goods or services. An affiliate marketing model can be through the podcast you listen to or a social media influencer using its channel or Twitter handle to advertise a product. The affiliate marketer is compensated with a commission from any sales made due to their recommendations for goods or services to their audience after they eventually purchase the product. Once you sign up to any affiliate marketing platform or program, you’ll get a unique link or code, which you can place on your site or share with your audience, enabling businesses to track every customer that made a purchase using that unique link. You receive a commission when a customer uses your link to complete a purchase. Affiliate marketing commissions can range anywhere between 2%-75% depending on the platform. While the commission rate can be a fixed one, there are cases where you can negotiate with the owner of the products. However, here is how the typical affiliate program operates: Let’s say you partner with Amazon, if visitors to your site or audience on social media click on your link, They will be taken to Amazon, and a cookie will be saved on their computer. The cookie will continue to follow their activities even if they have to close the browser in the middle of their shopping journey to do something else. And if they later decide to spend say $500 on a pair of shoes and complete the transaction, 10% (depending on the commission though) of that total will be donated to you. Steps for Starting Affiliate Marketing in Nigeria 1. Choose a niche A niche is a smaller market segment identified by its distinctive qualities. You become an expert on it, and people will remember you for it. Pet care or tiny homes are examples of affiliate marketing niches. Travel blogging is another. Choosing a niche is a strategic business decision to cater to a specific customer group. It aids in building a devoted customer base that will select your goods over those of rivals. Top affiliate marketing niches: Of course, these aren’t your only choices. There are a considerable number of options you can choose from. But how do you locate a lucrative niche in your area of interest? Think about the following: Selecting a speciality that you enjoy is the objective. You won’t start earning six figures right away. Operating an affiliate business requires dedication and patience. Even if you’re making a lot of money at it, you’ll be more motivated to keep doing it if you already enjoy it. Missy Ward, on her website www.missyward.com where she talks about herself, Affiliate Summit and her business partner, Shawn Collins believes that it is not a get-rich-quick scheme. There is no fool-proof way of integrating affiliate marketing into your efforts. You don’t need to wait for companies or PR agencies today to approach you. You can start on your own with blog posts, product reviews, newsletters, etc,. 2. Select a platform. The next step is deciding the platform to use to promote it. Every affiliate marketer has a unique platform and strategy. As a newbie, you have two options to consider: 1. Niche website for product or topic reviews For a specific demographic, these websites offer product reviews and product comparisons. To assist consumers in their purchasing selections, they can also provide buyer’s guides and product tutorials. 2. Digital materials Bloggers, social media influencers, and YouTubers are examples of content creators. They often release content that appeals to their audience to increase influence and boost clicks. Genuineness and audience participation are two essential components of affiliate marketing. Audiences are unlikely to purchase the things you recommend if you can’t establish a connection with them. Unsure about the best platform to use? Start with a platform that you are familiar with: 3. Look for an Affiliate Marketing Platform There are numerous affiliate marketing platforms available. 80% of businesses, according to Mediakix, employ affiliate marketing. Therefore, it’s crucial to find the program that’s appropriate for you. Don’t limit your search to high-paying affiliate programs; look for affiliate offers and products that will interest your target market. When picking an affiliate program, keep the following in mind: Is the program well-known and reputable in the industry? An affiliate marketing programs that lack credibility and trust are not the kind of partner you want to work with. Affiliate networks like ShareASale and Clickbank are trustworthy, successful companies that have their programs thoroughly reviewed, and you can work with them with no concerns. Is the program’s commission rate reasonable? You want to get paid well for your time and effort. Many schemes offer compensation for
SEO in Nigeria: Everything You Need to Know About the Nigerian Market
With over 200 million inhabitants, located right in West Africa, Nigeria is an interesting market, with a high potential for growth. This is evident in the likes of Paystack, Flutterwave and many other Fintech startups thriving and making ways even beyond Africa. No thanks to the global pandemic, but it has opened many businesses, especially the e-commerce sector to leverage the full power of digital marketing. As more and more businesses take their products and services online, Nigeria registers an ever-increasing demand for content marketing and SEO services, which are delivered by agencies across the country and sometimes, freelancers from outside or within the country. Many successful campaigns have been carried out not only for SMEs but for major market players as well. And Semola Digital has played a pivotal role in this growth. An Overview of the Nigeria Market In terms of economic development, Nigeria has come a long way, and it currently places itself as the largest economy in Africa. The country is considered business-friendly and its macroeconomic policies are perceived as sound. Although the nation faces lots of security challenges and more dependency on importation, it still remains the top of investors’ choice when it comes to doing business. The COVID-19 pandemic, which struck the global economy, has undoubtedly taken some toll on the key market indicators in Nigeria… Certain measures were taken by the government to mitigate the imminent crisis, but only a few benefited from it. This global pandemic, which forced lock-down in almost all nations across the world, has proven quite beneficial for businesses operating in the online space to sell their products or services. As the traditional points of sales got temporarily closed and consumers were kept under mandatory lockdown, many companies started using online media to maximize sales. Businesses who before now, had not felt the need or understood the gain of creating a website – finally began looking for experts and learning to adapt to the rapid-fire changes in the process. …Quite necessary though if they must remain in business. The rapid growth in interest in online marketing as a means of doing business has inevitably forced every business to turn its head towards paid advertising, SEO services, and content marketing. Despite the pandemic causing an economic crisis, many SEO agencies, including freelancers are seeing their businesses growing as never before. Thus, confirming the saying…every cloud has a silver lining. Current Situation in the Nigerian Market The day the military handed over power to an elected civilian government in 1999, marks the beginning of democracy, thereby, creating a free market – opening doors for private investors and changing the face of the country the colonial master created. Although nothing changed in the mode of advertising as TVs and radio stations and newspapers used to be the only means businesses reached the world – their audiences. However, Nigeria has caught up quite quickly with the modern-day infrastructures and technological advancements with many businesses opening up. This has created room for fierce competition, demanding consumers, and saturation of products in the market. The Nigerian market has become an indispensable tool in business. Let’s take a quick overview of the current situation in the Nigerian market. How Consumers Behave When making purchasing decisions, consumers in Nigeria take several factors into consideration with prices the number one factor. But the market is experiencing a shift whereby consumers are now willing to pay for better quality in products, convenient packaging, quick delivery, easy payment method, and friendly post-sale service including answering all their questions. Consumers now have a strong loyalty to their preferred brand in the marketplace. In terms of advertisement, word of mouth, TV, and radio ads are gradually being replaced with online marketing and advertising tools. Demographics Stats of Nigeria Nigeria has 11 cities with populations of over one million. Lagos is by far the largest, with a population of around 14.8 million. Jos and Ilorin are believed to be well over one million in 2022. Let’s take a look at this table: Name Population Lagos 14,862,000 Kano 4,103,000 Abuja 3,464,000 Ibadan 3,649,000 Port Harcourt 3,171,000 Benin City 1,782,000 Uyo 1,200,000 Kaduna 1,133,000 Aba 1,114,000 Ilorin 974,000 Jos 917,024 The life expectancy in Nigeria is, unfortunately, the lowest in all of West Africa. The average life expectancy is around 54.5 years of age according to WHO data, with men living an average of 53.7 years and women living an average of 55.4 years. People between 18 and 45 represent the largest population group. Advertising in Nigeria Nigeria is one of the largest advertising markets in Africa. In 2017 Nigerian ad revenue reached 425 million U.S. dollars. The only two countries that generated more ad revenues that year were South Africa and Morocco – 2.7 billion U.S. dollars and 820 million respectively. TV advertising still remains strong in Nigeria however, internet advertising expenditures are expected to surpass any traditional means of advertising in the coming years. SEO in Nigeria The term Search Engine Optimization” was used at the University of Stanford in February 1997 for the first time. And some years later, it became a talk in Nigeria – mostly among the early adopters of the internet, especially in the blogosphere. On July 27 and 28, 2017, Google held its first Google for Nigeria event. It was a time of many firsts, as the CEO, Sundar Pichai visited Nigeria for the first time ever. Since then, the SEO industry has grown massively and more businesses are investing in Google ads to promote their brands. Today, we can say that the SEO service in Nigeria is as modern as in most developed countries – offering a wide array of services and companies employing SEO practitioners to get their brands on top of Google. The exposition by Google was indeed a massive one. Many people have since then understood the benefits SEO brings to businesses. A typical service portfolio of the majority of Nigeria’s SEO agencies includes: A few years back there was a misconception around
Digital Marketing Strategy You Should be Using in 2022 to Grow Your Website
Want growth in 2024? Here are the digital marketing strategies you should be using to grow your website. Email Marketing (Lead Capturing and Nurturing) Lead nurturing is one way digital marketers bring people back to their websites, build trust in their potential customers, and ultimately convert them to active customers. Your website can leverage the marketing power of email newsletters and follow-ups, which has been considered one of the strategies with a very high ROI. You can ask visitors to your site to input their email addresses together with their names and subscribe to receive more information, promotions, or be the first to receive new posts and articles right in their mailboxes. It’s something users find interesting. Periodically sending out emails to your customers should come easy if you regularly produce relevant and valuable content. You can place a subscribe button at the bottom of every content close to the footer and the sidebar and exit signal as a pop-up. This will ensure that the subscription form it’s positioned in the view of users anywhere they turn to. Also, the comment section of your blog is a strong point of email collection. Write articles that users can engage with. Social Media Strategy A digital marketing strategy is incomplete without incorporating social media. In fact, a Full SEO campaign is not complete without it. And this is where social media optimization (SMO) comes in – where SEO overlaps with social media marketing (SMM). How your website can promote the content (own media) through social media as an earned media, preparing your website to accommodate any social media marketing strategy and campaigns on social media networks, and optimizing for social media visitors are some of the roles SMO plays in digital marketing. Using Click-to-Tweet To make the most out of your blog, embed sharable short content using a click-to-tweet plugin within the post content – this will enable the readers to engage their followers by posting what they have found relevant on different social media platforms. This means more reach for your website as more and more visitors click-to-tweet the content to their followers. Using gated content Gated content can be a PDF version of your blog posts, which users can download, keep and read anytime without the need to visit your website. It is called gated content because, before users can access and download it, they’ll have to perform the action you want them to in line with your business. Apart from collecting emails of people that are requesting to download the document, this time, you can include something like “share or like (Facebook likes) or tweet to Twitter to download this file.” Kind of message. This way, your brand name spreads, the content gets more referrals, and your social business accounts get more followers or connections, as in the case of LinkedIn. Influencer Marketing Strategy Mistakes most marketers make are trying to reach their target audience directly, whereas the best marketing strategy is the one that leverages the influencers within the niche to communicate to the target audience. This works wonders in marketing as people often trust who they choose to follow and might have, in one way or the other, influenced them in the past. So, your website can position its brand to the target audience directly by targeting the influencers in your niche. Influencers can be micro- or macro-influencers. Another group of influencers is the media evangelists. A micro-influencer is someone with less than a million followers. This category of influencers can easily be reached. They often directly impact most of their followers compared to the macro-influencers with millions of followers that never engage or even impact their lives. So, because of the direct engagement a micro-influencer has, companies, especially SMEs, tend to engage them to help promote their products online. Influencer marketing is most useful when launching a new website, products, or services or an online contest to boost social media awareness campaigns. SEO Strategy Search engine optimization (SEO) might be slow initially, but when done right, it can have a substantial positive impact on your, not just website but overall business. It works for all niches, and your website is not left out. SEO strategy to outrank your competitors Note that not all your competitors are SEO competitors. Someone competing with you offline, e.g., someone who has a business where you have your business located and sells the exact product you’re selling, might not be your competitor online (more on this as you read on). On-Page SEO Essential on-page SEO is having great, unique content well interlinked and optimized with relevant, intent-riched keywords. To start with, many brands have established themselves on the top page of Google, and to join the race and even beat them to the game, you must consider: When building your website, put the architecture or the structure intact. Build your website into a silo structure. A silo structure means your contents are grouped into topics and are well interlinked to aid PageRank flow. Silo structure shows the level of expertise of the editor as regards the content posted on the website. For instance, contents under machine learning can be grouped into one and content about AI grouped into the AI category. If you have content say about digital marketing, they should be in a separate category. In addition to this, there should be pillar (page) content that links to every page that’s topically related. And build backlinks to the page so that every other page benefits from the link juice that flows from the external page through the pillar page. Content Optimization Unique, relevant content will always attract links to itself, and this is why content is termed the king; but not just content, but relevant and valuable content. What makes content great is: For search engines to see the content on your site, it must be optimized in line with the best practices in Google’s webmaster’s guidelines: Combining keywords with entities Keywords are great, but entities are becoming greater.
The Ultimate Guide to Starting a Career in Digital Marketing in Nigeria 2022
Digital Marketing is a fascinating field for young entrepreneurs, graduate students, and even employees working in the organization. Digital marketing skills have become a must-have. This is because, for organizations to remain relevant and drive bottom-line growth, there’s a need to incorporate digital marketing strategies into their day-to-day operations. Starting a career in the digital marketing landscape in Nigeria is a great choice that you’ll never regret. Because I never for once regret it. It’s a field that’s never too late for anyone (with and without prior experience) to get into. And you don’t even need a college degree to start. Although many institutions now offer digital marketing courses at colleges and universities, you can learn digital marketing independently. By using online resources, you can start a career in Digital marketing by building the required skills needed to serve clients or work with organizations – as a full-time employee or consultant around the world, right from the comfort of your home. Is digital marketing a promising career? Digital marketing is a great career choice. We live in a digital world where technology has integrated itself well into marketing. And companies realizing this are now moving from the old traditional method of marketing. Organizations are now increasing budgets for digital advertising and away from traditional marketing channels. Online has become where people spend time interacting with friends and families, including loved ones, and staying up-to-date with news and events around them – thanks to social media. Companies now need to improve their online visibility, and the good thing is there’s an increasing demand for digital marketing jobs worldwide. To make sales, you have to be where your customers are, thereby creating the need for companies to hire digital marketing managers. A digital marketer plays a vital role in any organization by helping the company increase its online visibility, pushing the products irresistibly to where the customers are, and finally growing the revenue and the company’s sustainability. It’s an exciting field to grow your career because working as a digital marketing professional, you don’t need to be physically present in a particular location, making it easy for you to work with many organizations at the same time. You can start your own business as a digital marketing agency or work as a freelancer. Digital Marketing Salary Digital marketing salaries are more than competitive. A recent survey by Credo showed that the average rate for digital marketing consultants worldwide is $140 per hour. source: SalaryExplorer You definitely won’t be able to charge this rate from day one, but it’s something you’ll get to charge someday – even more as your years of experience in the industry increases. Aside from expertise, your location (country) also determines what you’ll earn. However, digital marketing specialists are among the well-paying people anywhere in the world. Companies are increasing their digital marketing budgets, so there is lots of money to be made in the digital marketing industry. Ultimate Guide to Starting a Successful Digital Marketing Career in Nigeria. Here’s a list of 10 steps you can follow today to pursue a career path in digital marketing: Learn the basics of digital marketing Build your own website or blog Become an SEO Expert Get a Google Ads Certification/Bing Ads Accredited Professional Master Facebook Ads Advertising Get a Google Analytics Certification Go freelancing Get a real internship Stay informed of new updates and never stop learning Learn how to use digital marketing tools 1. Learn the basics of digital marketing For beginners moving into the digital marketing landscape, the first step you need to take is learning and understanding what digital marketing is and the main components that make up digital marketing. Digital marketing or online marketing is a broad scope and has about eight unique but overlapping components. At its most basic, it’s the process of using technology to reach the target audience and sell products to customers. In between these components are marketing channels. And with different channels come different campaign strategies, and with different strategies come different tactics. In particular, digital marketing has the following components (disciplines): 1 Search Engine Marketing covers two areas: search engine optimization (SEO) and paid search advertising. 2. Content Marketing: Involves creating, publishing, and distributing content such as videos, audio podcasts, articles, ebooks, infographics, etc., to drive revenue. 3. Email Marketing: Marketing products or services by sending emails to people. 4. Social Media Marketing: includes Facebook marketing, Instagram, and other social media platforms. 5. Mobile Marketing: Important in today’s marketing as more than half of the world’s population uses mobile devices. Mobile marketing allows for broader reach with the ability to target a specific location and personalize a message to each category of the audience (persona) 6. Video Marketing: This involves marketing on YouTube, Vimeo, and other video channels. 7. Web Analytics (Google Analytics): A good digital marketing manager must know data and be creative in approach when it comes to interpretation. Data allows markers to arrive at a decision that would help the company grow. 8. Pay Per Click Advertising (PPC): Running promotions or advertisements on search engines, social media platforms and other publishers’ networks. E.g. Facebook ads, Google Ads, Promoted Tweets, etc. Others include: Affiliate Marketing: Making sales by promoting other people’s products and, in return, getting an affiliate commission. E.g. Amazon Affiliate program, Jumia affiliate program. Influencer marketing: A type of marketing that focuses on using key leaders to drive a brand’s message to a larger audience. so, rather than marketing directly to a large group of consumers, you engage and pay influencers or media evangelists with many followers on social media. Do I have to start learning all the digital marketing disciplines on the very first day? No, you don’t. Rome isn’t built in one day. And so, a career in digital marketing is a continuous learning process. While you’re at it, you’ll get a chance to work with different techniques, technologies, and tools, and eventually, the puzzle will be completed. Just make sure you invest time
Introduction To Digital Marketing, History And Related Career Opportunities In 2022
Digital marketing, also known as online marketing, internet marketing, or web marketing, is an intersection of marketing and technology. It encompasses any form of marketing effort requiring electronic devices and the internet, making digital marketing more business-critical every day. The History Of Digital Marketing The term ‘digital marketing’ was coined in the 1990s, but its impact was not immediately felt among many traditional marketers until the early 2000s. However, as technology advanced rapidly over the past two decades, digital media such as smartphones, laptop computers, and other intelligent gadgets became ubiquitous and powerful. This rapid growth in technology soon turned into an opportunity for many traditional marketers as they discovered new ways of reaching their audiences. Unique marketing approaches started coming up, and as Google advanced, coupled with the introduction of social media platforms, digital marketing & SEO strategies became the talk of the industries. And since then, digital marketing spending has surpassed traditional marketing. Challenges of Digital Marketing in Nigeria The modern digital marketing method is better equipped to unify customer experiences across devices and channels. You can quickly develop a custom-centric strategy that will enable you to reach a wider audience and funnel them down to the bottom line. However, as data-driven it is, it’s still not perfect. Although it is believed that marketers now have more ways to cross-promote products and services online, they still need sophisticated tools to track behaviours and attribute data. The few years to come will be a bit challenging as the world moves to deploy cookie-less tracking. Digital marketers will have to find a way, to diversify technologies and strategies further than in the past years to make sense of data and apply it for the personalized experiences consumers expect. Another major challenge in the digital marketing ecosystem, which must not be forgotten, is the global pandemic, affecting and reshaping consumers’ behaviours and shopping attitudes online. Many people now spend more time at home – working from home, more than half of the employees working in many large companies like Google, Facebook, etc., now work from home. It’s the new normal, which the digital marketing ecosystem has to adapt to even in the post-pandemic era. Surprisingly enough, the new normal has now increased social media usage, but there has been a decline in spending in some areas of digital marketing, especially paid advertising. Of course, this fluctuates from month to month, but these ebbs and flows are all part of the job as digital marketers. The Future of Digital Marking in Nigeria, Africa and Rest of the World It is essential to understand the digital landscape and the audience to achieve success going into the second half of 2021. But this poses another challenge for most significantly new digital marketers as they will have to learn and adapt to the current reality in the industry and one facing the world entirely. The new variety of protocols, specifications, regulations, policies and interfaces across different digital media, devices, and countries are some of the things new digital marketers in Nigeria, Africa, and the rest of the world would have to consider. This problem, however, can easily be overcome, thanks to technological advancement. Digital marketers now have access to many different tools at their disposal to monitor consumers’ behaviour across digital platforms. Today, digital marketers can measure in real-time — what is being read, for how long, and by how many people. And even beyond that, they can see how many people are actively engaging with their content, deduce why some are not engaging, and proffer solutions immediately by acting on the data collected, analyzing it to know what works and what doesn’t. This way, digital marketers can quickly adapt and improve. Let’s look at what digital marketing is today; the benefits of starting a career in digital marketing, and what types of roles are available in the fast-growing field including various responsibility that comes with it. The Digital Marketing Trifecta Source The Digital Marketing Trifecta represents the three types of media essential for success in digital marketing: Earned Media: Earn media is the recognition you get for free. This can be backlinks to your websites, mentions of your brands, or produces customer reviews and recommendations, which together helps strengthen your brand authority and your domain authority in search engines such as Google, Bing, Yahoo, Yandex, DuckDuckGo, and Baidu. Paid Media: This represent paid advertising that is primarily used to drive traffic and qualified leads to the sales page of your website (landing pages) to convert them in line with your business goals. Paid media includes paid search ads, social media promotions, and display ads. Owned Media: This belongs to you; It’s the content you create online, and one in which you have total control over that creates and leads to the opportunity of driving earned media. Examples include: Your blogs and other website content. Social media feeds. Youtube videos. Mobile site and apps. When the trifecta—earned, paid, and owned media overlap well to form a balanced strategy, digital marketers set the tone for excellent customer experiences. They do not only reach the target audience more accurately, but they also do so in relevant ways, preferred (not distracting) and perhaps most importantly — expected as part of the buyer journey. Benefits of Digital Marketing in Nigeria to SMEs Endless Opportunity: In Nigeria, the demand for digital marketing professionals has been on the rise, with new roles opening up all the time. Financial institutions are waking up to the reality that the old traditional method of marking is no longer effective in reaching the audience, getting qualified leads, and getting people to sign up for their services, such as opening an account. SMEs in Nigeria and Africa at large realize that the most cost-effective way to drive sales is through online marketing after seeing growth in their counterparts in other parts of the world, such as in the USA, Canada, the Uk, and other developed nations where a lot of IT recruitment agencies now recruit
What is SEO in Digital Marketing?
Search Engine Optimization (SEO) is an effective way to increase the visibility of your brand or products or services. Because it enables you to know what your customers want and helps you to position your products and services to customers on the search result page. At its most basic, SEO is the process that makes web pages appear in search engines such as Google, Bing, Yahoo just to name the major ones – there are many other search engines you may want to know. Industry jargons There are many acronyms in digital marketing that may want to confuse you – and “SEO” is one of them. Looking at the acronym, one thing is clear which is – you’re optimizing search engines. But in reality, no one optimizes the search engines, instead, you optimize your website so that it enhances its chances of featuring on the search result page. I know this may be confusing to newbies, but if the acronym is to go by…….it means you’re optimizing Google, Yahoo or Bing. But that’s not it. Don’t get caught up in the “SEO” thing. One more thing which you’ll frequently come across is…. The role of an SEO The job of an SEO is to enhance and improve the visibility of your website in organic search results and drive relevant traffic to the targeted web pages. Why is SEO necessary? SEO is the most cost-effective way of making your products and services known to potential customers. People turn to search engines on a daily basis looking for solutions to their challenges. And your products or services might just be an answer to what they’re looking for. Each day, Bing and Yahoo receive over 200 million searches and on Google, it’s a different case entirely as there are over 3.8 billion searches per day. Earlier on, I defined SEO at its most basic…. right? Now, let’s take a step further to see how it can get complex. Search engines optimization at its most complex is about managing the programming, content, visibility and overall success of a website. This complex nature of SEO is why we have many areas of speciality: It’s not surprising to see some SEO focusing on one aspect or the other. Although, many SEOs have skilled themselves in all areas. But it’s a matter of the ‘T’ theory – the breadth of understanding and depth of knowledge. When starting with SEO, it’s good to focus on one aspect at a time while developing in other areas. Again,… These aren’t rocket science, if you stick around with my posts, you will be able to understand all of these aspects that make a complete SEO. I will assume that you’re either reading my post to find solutions to your website visibility or learning to acquire the skill. Whichever one, you’re in the right place! Skills developed from SEO are applicable to paid search, content development, and social media marketing and analytics. Surprised? Search Engine Optimization is a core activity that extends to all other digital channels. And like I said earlier, it is the primary way that visitors can find your website. Let me explain this… Paid Search When it comes to paid search, you need knowledge of keywords – how to analyze and optimize and strategically place them in the ad copy. SEO teaches you everything to know about keywords, and I’m going to show you how it works. But for now, take it as …simply the words or phrases you type into the search bar in Google or Yahoo when you’re looking for something in mind. Content development Content powers the world of information. Content is king! I’m sure you must have done some searches on Google in the past. In fact, a few moments ago, before you landed here – reading this…you catch what I mean? Now, those results that appear below the search bar – and what you’re reading now is possible because I have done the SEO. And that’s why you could find this content on the search engine result page (SERP) and land on my website. Let’s take a look at social media and analytics…how does SEO play into this? Social Media Marketing All search engines, most especially Bing, use social signals to present their searchers with the necessary information – meaning, information on your social media platforms can act as means to strengthen your online presence (visibility). How? By optimizing the content ( the about me and descriptions on your personal profiles, pages and groups) for search engines to easily pick them up. After all, your market on social media to draw attention to your products, and now search engines are helping you present your brand across channels. That sounds like a plus, right? Now, let’s take a look at analytics, but you’ll have to do me a favour here…. Ask any SEO practitioner you know how they got to know about web analytics, even to the extent of taking a full-time project or role in digital analytics. What answer do you get? In the early days of Google, when social media has not become popular, most web or digital analysts started with SEO – Avinash Kaushik is one. When you take up an SEO project, you’ll want to track changes and progress on your website or on the client’s website. And this introduces you to the knowledge of digital analytics, which you can further improve if you find it interesting. More on that later in our subsequent posts. Does that look like a digression? Well! I just want you to pick something worth your time. Here’s what you have been waiting to hear… How Does SEO Benefit My Business? SEO helps drive traffic and increase visitors to your website. The more traffic the more people will get to know about your products and services. And the higher the conversion rate towards your desired outcome. These potential customers (which you can’t afford to lose) are ready to commit their loyalty to your brand