Ultimate Guide to Affiliate Marketing for Beginners in Nigeria 2022
The multibillion-dollar affiliate marketing sector offers creative individuals interesting career options. It’s quickly becoming a typical strategy e-commerce companies use to promote their goods and services. According to Statista, more than two billion people completed online purchases in 2020, taking global e-retail sales to about $4.2 trillion. Awin’s study of affiliate marketing in 2021 revealed […]
SEO in Nigeria: Everything You Need to Know About the Nigerian Market
With over 200 million inhabitants, located right in West Africa, Nigeria is an interesting market, with a high potential for growth. This is evident in the likes of Paystack, Flutterwave and many other Fintech startups thriving and making ways even beyond Africa. No thanks to the global pandemic, but it has opened many businesses, especially […]
Digital Marketing Strategy You Should be Using in 2022 to Grow Your Website
Want growth in 2022? Here are the digital marketing strategies you should be using to grow your website. Email Marketing (Lead Capturing and Nurturing) Lead nurturing is one way digital marketers bring people back to their websites, build trust in their potential customers, and ultimately convert them to active customers. Your website can leverage the […]
The Ultimate Guide to Starting a Career in Digital Marketing in Nigeria 2022
Digital Marketing is a fascinating field for young entrepreneurs, graduate students, and even employees working in the organization. Digital marketing skills have become a must-have. This is because, for organizations to remain relevant and drive bottom-line growth, there’s a need to incorporate digital marketing strategies into their day-to-day operations. Starting a career in the digital […]
Introduction To Digital Marketing, History And Related Career Opportunities In 2022
Digital marketing, also known as online marketing, internet marketing, or web marketing, is an intersection of marketing and technology. It encompasses any form of marketing effort requiring electronic devices and the internet, making digital marketing more business-critical every day. The History Of Digital Marketing The term ‘digital marketing’ was coined in the 1990s, but its […]
What Is SEO In Digital Marketing?
Search Engine Optimization (SEO) is an effective way to increase the visibility of your brand or products or services. Because it enables you to know what your customers want and helps you to position your products and services to customers on the search result page. At its most basic, SEO is the process that makes […]