SEO Pagination URL Structure: The Dos And Don’ts 

A few years ago, Google announced a change in how they handle pagination (i.e., content in a paginated series or SEO pagination URL structure). It was quite surprising for us SEOs to hear that Google hadn’t been using the rel=”prev”/”next”  markup for some years… rel=”prev” and rel=”next” act as hints to Google, and not absolute […]

JavaScript SEO Best Practices: Everything You Need to Know

JavaScript SEO best practices | semoladigital.com

There’s nothing so basic to SEO than getting Google to index your content.  …and JavaScript SEO is still about that one basic. Don’t be scared – we’re not learning JavaScript as a language – no coding! But rather to make your JavaScript content: Crawlable Indexable and  Google-friendly JavaScript is a ubiquitous and powerful part of […]

Rel=Canonical Tag: Everything You Need To Know About URLs Canonicalization

Rel=Canonical Tag: Everything You Need To Know About URLs Canonicalization - Semola Digital SEO Nigeria (semoladigital.com)

Duplicate content is an everyday issue that most webmasters and SEOs have to deal with. For web admins, the question is how do I deal with duplicate content – and, for SEO practitioners, it isn’t how to deal with… it’s about when. In 2009, the search engine giants formed a combo and came up with […]

Understanding Search Engines: How Search Engines Work Step-By-Step in 2022

Understanding Search Engines: How Search Engines Work Step-By-Step in 2022 - Semola Digital SEO Nigeria (semoladigital.com)

A search engine works simply by crawling or spidering the internet, indexing every digital document it finds in the process and storing them in a database. Crawling spidering indexing Sounds pretty complicated? Relax! It’s simple. SEO is a combination of art and science. And there are no hard and fast rules to it.  But that […]

Does Machine Learning Change The Weight of Ranking Signals on The Fly?

Does Machine Learning Change The Weight of Ranking Signals on The Fly? - Semola Digital SEO Nigeria (semoladigital.com)

In an SEO Office-hours hangout with Google’s John Mueller, Barry Schwartz asked if machine learning changes Google’s ranking signals weight on the fly. Barry had pointed out the case of the response he got from Bing where, according to Barry, they said, “yeah, we have lots of ranking signals, but we don’t know what the weights are […]

These 8 Techniques Can Ruin Your Long-Term SEO Strategy.

In the SEO world, just as we have the best practices, we also have bad practices. In the quest to outrank competitors, improve visibility and drive more traffic, SEOs use quite a number of techniques – and tactics to achieve some of these goals.  Among these techniques are bad practices – which usually circumvents search […]

Expert Guide: #13 Questions You Should Ask SEOs Before Hiring Them

Expert Guide: #13 Questions You Should Ask SEOs Before Hiring Them - Semola Digital SEO Nigeria (semoladigital.com)

You’ve got a great website—one that suits your business needs and everything on it looks beautiful… You’re quite aware that SEO can help you to attract the right customers—to start visiting your business website. But you have no idea on how to hire a good SEO; one that would deliver to make your site search […]