SEO Pagination URL Structure: The Dos And Don’ts
A few years ago, Google announced a change in how they handle pagination (i.e., content in a paginated series or SEO pagination URL structure). It was quite surprising for us SEOs to hear that Google hadn’t been using the rel=”prev”/”next” markup for some years… rel=”prev” and rel=”next” act as hints to Google, and not absolute […]
Rel=Canonical Tag: Everything You Need To Know About URLs Canonicalization
Duplicate content is an everyday issue that most webmasters and SEOs have to deal with. For web admins, the question is how do I deal with duplicate content – and, for SEO practitioners, it isn’t how to deal with… it’s about when. In 2009, the search engine giants formed a combo and came up with […]
Understanding Search Engines: How Search Engines Work Step-By-Step in 2022
A search engine works simply by crawling or spidering the internet, indexing every digital document it finds in the process and storing them in a database. Crawling spidering indexing Sounds pretty complicated? Relax! It’s simple. SEO is a combination of art and science. And there are no hard and fast rules to it. But that […]
Robots.txt File Simplified: How to Create a Crawlable Custom Robots.txt File for SEO
The process of getting Google to index your web pages starts with proper crawling of your website. If search engines can’t crawl your site, you won’t be able to rank for your primary keywords. And robots.txt is that text file you can use to instruct search engines (such as Googlebot) on how to crawl the […]
Does Machine Learning Change The Weight of Ranking Signals on The Fly?
In an SEO Office-hours hangout with Google’s John Mueller, Barry Schwartz asked if machine learning changes Google’s ranking signals weight on the fly. Barry had pointed out the case of the response he got from Bing where, according to Barry, they said, “yeah, we have lots of ranking signals, but we don’t know what the weights are […]
Robots Meta Tag, X‑Robots-Tag & Data-nosnippet: Everything You Need to Know
Most SEOs don’t need to go beyond the noindex and nofollow directives, but it’s good to know that there are other options as well. Keep in mind that all directives listed here are supported by Google. We all know the robots.txt file. But, you can’t control how search engines index your content with a robots.txt. […]
These 8 Techniques Can Ruin Your Long-Term SEO Strategy.
In the SEO world, just as we have the best practices, we also have bad practices. In the quest to outrank competitors, improve visibility and drive more traffic, SEOs use quite a number of techniques – and tactics to achieve some of these goals. Among these techniques are bad practices – which usually circumvents search […]
Expert Guide: #13 Questions You Should Ask SEOs Before Hiring Them
You’ve got a great website—one that suits your business needs and everything on it looks beautiful… You’re quite aware that SEO can help you to attract the right customers—to start visiting your business website. But you have no idea on how to hire a good SEO; one that would deliver to make your site search […]