Link building is time-consuming, energy-sapping. And can be expensive sometimes.
But what if I told you, you could save all of that including money and still build quality links to your site?
Yes… high-quality links - ones Google will love.
With Awario, you're one step away from building tons of backlinks to your site. And I'm going to show you just how to do that.
But first, let me introduce you to this tool - Awario.
The web does the talking. Awario does the Listening. You do the linking...
Semola Digital
Sidenote: This article assumes that you are already familiar with link building and backlinks.
What is Awario?
Awario is a social listening tool where you can build a social listening portal for your personal brand and business brand including monitoring your competitors.
There are so many reasons you might want to listen online to your audience. One critical reason is reputation management. Another is delivering better service to customers.
But,
do you know you can turn this tool into a link building tool?
I'm not kidding…
I no longer call it a social listening tool… but a tool behind my backlink-ing strategy.
Here's why!
Awario allows you to create notifications on any keyword you enter for your brand or that of your competitors.
So, when anyone mentions your brand either on social media platforms, blogs or news articles, you'll receive a notification (alert) of the mentions and what that means?
A link opportunity …at no cost!
From social listening to link building... here's how you can start building backlinks with Awario
Ok, let’s do this step by step so you can start getting some backlinks to your site.
So first, I want you to go here.
There you’ll see a screen that looks like this (make sure you sign in at the top right).
Let's go for the links...
Once you sign up, Awario will open your personalized dashboard where you can set up your alert.
To set up an alert, click the + sign at the front of “Mention” and a new page that looks like the one below will open. For the purpose of this tutorial, I will be creating a new account on Awario.
In the screenshot above, I have selected my brand name Semola Digital as the keyword and set the location to Nigeria and also exclude the term “Semolina” By clicking “Create” any mention of Semola Digital, I will receive a notification after which I can take some steps, which I'm going to show you below to convert that mention to link.
Don’t forget to connect your social media accounts.
Keep in mind that when you receive an alert for mentions, someone could have already linked to you. So, not every alert for a mention will be a link building opportunity. But most will definitely be.
As you can see, within a few minutes after creating my account and setting an alert for Semola Digital, Awario has gone to fetch data from the web and reported it on my dashboard.
Depending on the type of mentions, here's how you can convert opportunity into a link.
Turn brand/Products/Services Mentions into Backlinks Using Awario
Brand name mentions
When it comes to brand name mentions, it is 50/50. Roughly half of the people who mentioned your brand will link to you while the other half won’t.
So, for the ones that didn’t, send this email to them:
Subject: You forgot to do add this:
Hey [insert first name],
I really appreciate that.
Thank you for mentioning [insert your brand name] in your article on [insert the title of their article].
[insert the URL of their article]
That was such a nice thing to do. And you really made my day with that.
Taking time to mention us means a lot to us, but we'll be more than happy... if you could link our name to our website.
Would you mind doing that?
[insert your name]
PS: Let me know if I can do anything for you.
Domain mentions
Most times when content writers mention domains in their articles, they usually include a link back to your site.
That's a link already.
But for the ones who haven't linked to you, use the template below to send an email to the webmaster.
Did you forget to include this?
Hey [insert first name],
First off, I just wanted to say thanks for mentioning [insert your domain] in this article [insert a link to the URL that mentions your domain].
Thanks a bunch!
I know you are busy. But, would you mind hotlinking my domain to my website? I know it doesn’t seem like a big deal, but that extra traffic really helps to keep small sites like mine growing.
Cheers,
[insert your name]
PS: Let me know if I can do anything for you.
Products name mentions
Most people will usually link to you when they mention your products. In fact, about 80% of websites will. But, for the ones that don’t, use this template to send them an email:
Subject: Only a few people will do this
Hey [insert their first name],
I just wanted to take a moment to tell you how much I appreciate that you mentioned [insert your brand name] here [insert the URL of the webpage that mentions your product].
Thanks a lot!
Now, I feel bad doing this, but would you mind hotlinking [insert your product name] to this page on our website where your visitors can find the product [insert the URL on your site that covers the product]?
Sorry to bug you.
And again, thank you for the mention. This means a lot to us at [insert your company name].
[insert your name
PS: Let me know if I can do anything for you.
Now, you've got the mentions and the email format. But how do you get their email?
Industry terms
In almost all cases, alerts that contain industry terms won’t be linking to you. And this group will also be the largest number of results you get with each alert email.
You’ll have to go through each alert and look at the context of the web page.
If they are talking about something that you have already covered on your website and did more in-depth than they have, there is a good chance you can convince them to link to you.
For example, if there is an article about SEO and they mention how you need to build links, but they don’t go into how to build links, I would email the site owner pointing to this article as it breaks down how to build links.
Here is the type of email I would send:
Subject: Some feedback for you
Hey [insert their first name],
Love your article on [insert the topic of their article] [insert the URL of their article].
I just have one piece of feedback for you (hope you don’t get offended), but you mention [insert the subject they mention that you go more in-depth on within your own site], but you didn’t go too in-depth on it.
I think if you adjusted that it would provide a lot more value to your readers.
Or if you don’t have the time to, I already have an article on it here [insert the URL on your site where you go in-depth on that topic] that you could just link to.
Let me know your thoughts.
[insert your name]
PS: Let me know if I can do anything
How to find their emails to get in touch
The easiest way to get the contact of people who have mentioned you is to go to their website and locate the contact us page.
You'll typically find their email addresses along with other contact information such as Twitter handle, Facebook page or LinkedIn profile.
That way you can visit their social media account in case you can't find their emails. And pitch them with the built-in mailing system.
But don't just visit only the contact page, check the privacy policy and terms of service.
Using tools to find email addresses
Tools like Hunter is a great option here. Just type in a domain name into Hunter and you’ll see a list of people who you can contact.
Conclusion
Awario Alerts is an easy way to build links so I would start with that.
Awario (7 days free trial) is a tool anyone can use to build free backlinks.
Note: You can also set alerts using Google Alerts
Google Alerts is free and easy to set up.
Once you sign up, you can start using the tool.
You'll get notifications of mentions, which you can then turn to link opportunities using the templates above.