How to Add Google AdSense to WordPress Without Plugin

How to Add Google AdSense to WordPress Without Plugin - Semola Digital SEO Nigeria (

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How can you monetize your WordPress site with AdSense? When running your website, it can be challenging to determine how to monetize it exactly. To diversify revenue, bloggers frequently use several monetization strategies including affiliate marketing networks.

Displaying banner advertising is a convenient approach to generating income for your website. And putting Google AdSense on your WordPress blog is perhaps the most popular approach to making this happen. 

In this article, we'll first discuss what Google AdSense is before diving into the step-by-step guide for creating an account, connecting Adsense with WordPress, and starting to earn ad revenue.

You will have all the knowledge you need to accomplish this. So let's get started keeping that in mind.

What is Google AdSense?

There are several advertising networks, but one of the biggest and generating high revenue for site owners is AdSense. With the Google display ad network, you can choose from various ad display formats to be shown on your website automatically.

Once your site is approved, AdSense will start displaying advertisements based on visitors' browsing histories. In reality, you rent ad space that AdSense automatically fills for site visitors rather than placing the advertising directly on your website. This increases the likelihood that they will match the user's interests, resulting in clicks and revenue for you. Simple text ads, image-based ads, and even videos are all possible formats.

Adsense is great because the rest takes care of itself when you sign-up and set up AdSense to work with your website. It's a relatively hands-off method overall, with automatic selection of the ads for you and automatic payment done by Google.

It's typically a good idea to have a good quantity of traffic when using Adsense. Ad-based site monetization is largely a numbers game. Because the payout per click is so small, it takes a lot of clicks to make any decent money. You could be better off looking for alternative ways to monetize your websites, such as selling your own goods or services.

How to register an account and link your website to Google AdSense

Let's start by talking about how to create and activate an AdSense account. 

Here are the steps to follow:

  • Go to the AdSense registration page and select Get Started.
  • Register a Google account (or create one if you don't already have one).
  • Enter your website's URL, choose whether you want Google to give you performance and help tips, and select the country where you live and want to be paid.
  • Review and accept the terms and conditions once it displays.
  • Select "Start using AdSense" from the menu.

What You Need to Do to Use AdSense on Your WordPress Site

You must receive approval from Google Adsense before you can start placing ads on your website. It usually takes a few days, but in some cases, it can take 2-4 weeks for Google to analyze your website and determine whether it's a good fit once you submit your application.

Google wants to ensure its advertisements are displayed on a reliable, user-friendly website. Because of this, ensure your website complies with the Google Webmaster Guidelines and that you adhere to all AdSense guidelines. Otherwise, you risk having your account suspended, banned, or subject to other disciplinary measures.

What qualities make a website user-friendly and ready for Adsense?

A quality website that’s user-friendly and ready to display ads must have a decent amount of unique content and be free of plagiarism. You can be refused if your site doesn’t mean the requirements. In contrast, if you receive an email stating that they could not accept you at this time, it will also include a summary of the reasons. If so, it is your responsibility to address any problems they may have had with your site. When you've finished, you can reapply.

It's time to activate AdSense and add it to your website after it has been approved. We'll talk about that next.

How to Connect AdSense to WordPress Site

You must first enable the option before you can start displaying adverts on your website to make money. You can manually place the ads on your website or use a plugin.

Go to the Connect your site to AdSense option and copy the code snippet you find there to connect Adsense to WordPress manually.

After that, you must include the code in your WordPress site <head> section. 

On your WordPress dashboard after logging in, navigate to Appearance > Theme Editor > Theme Header. 

Now copy the code, and then put it exactly above the closing tag.

Alternatively, open your preferred FTP client and log into your server if you have disabled the theme editor for security reasons. To add the code, locate the header.php file in your (child) theme folder and add it there.

Google has made it easy for site owners to add and connect their properties to Google services such as Google Analytics, Google Search Console and Google Adsense. Thus, the easiest and preferred method is to use the plugin created by Google, “Site Kit”.

Just like every other plugin, go to the Plugin section of your WP dashboard, and click on Add New.

Search for Site Kit in the search bar and click to install and activate the plugin.

Navigate to the Site Kit dashboard, and click “Sign in with Google”

Follow the process and grant access to your account. Make sure you connect Site Kite to the Google account that you sign up with on Adsense.

Once your account is connected, you will see information like this: 

Return to your dashboard.

Voila! Your WordPress website should now be linked to your AdSense account.

Creating Ad Units in Google Adsense

You must establish an "Ad Unit" before you can display any advertisements on your WordPress website. It's a piece of code you add to your website (more on that below) so that an ad appears there. It refers to designing the banner area that Google AdSense takes up.

Under Ads > By ad units, you have the option to do this. Choose whether you want to create a text-and-display, in-feed, or in-article advertisement.

Typically, the first type belongs in a sidebar, header, or something similar. In-feed advertisements are displayed in between posts on a blog page or in an archive. Contrarily, in-article advertisements appear between paragraphs in the centre of a blog post.

Give your ad unit a name, decide which one you want, and choose between the square, vertical, or horizontal formats.

Next, decide what size you want it to appear in. Your best bet is typically responsive. In this manner, it will automatically adapt to the size of the advertisement's space on your website. When finished, click Create.

3 Techniques for Adding AdSense Ads to WordPress

We may now examine the three methods for adding AdSense advertisements to WordPress.

1. Using the AdSense plugin.

Using a plugin to set up and configure AdSense on your WordPress site is the first technique we'll cover. Since the Ad Inserter plugin provides you control over where the AdSense ads show, we'll use it in this example (beyond just widgetized areas). This Plugin's nice feature is that it supports more than simply AdSense, giving you the flexibility to grow in the future.

Ad inserter WordPress Plugin

Install the Plugin on your WordPress website by selecting Plugins > Add New. Go to Settings > Ad Inserter after the plugin has been installed and activated.

You can choose from various choices from this point on to put adverts on your website. To begin, copy the code for your just-created ad unit and paste it into the settings of the Ad Inserter plugin.

After that, you may choose exactly where on your website you'd like the ad to appear, including before any designated paragraphs. Then, if you'd like, you can apply this standard to all posts and pages. Check the plugin documentation and feel free to contact support to get help.

For each form of ad, you want to install, follow these steps again. You may use this Plugin with, Infolinks, and Amazon Native Shopping Ads.

If you wish to look around, a few additional plugin alternatives are available, such as the previously mentioned Advanced Ads and Quick Adsense.

2. Enable Auto-Ads

AdSense's auto-ads option automatically inserts advertisements on your website is another approach to getting advertisements.

To activate auto ads feature…

  • Go to Ads > Overview after logging into your Google AdSense account.
  • Next, locate the URL of your website and select Edit next to it.
  • On the Ad Settings page, activate Auto Ads. 
  • Under Ad formats, choose the kind of adverts and their format. Next, select how many advertisements you wish to let AdSense post on your WordPress site under Ad load.
  • Then click Apply now and Save.

By doing this, Auto Ads will start to appear on your website right away.

As an alternative, you might decide to test the ad out first before making a decision.

This brings up the last method we'll discuss for getting adverts to appear on your WordPress website.

3. Place Ads Manually

This approach is the most typical technique to introduce advertisements into WordPress. It's done manually, in the good ol' fashioned manner!

The same procedures you took in the option for using a plugin outlined above would apply to this method. 

  • Sign in to your AdSense account and start by creating a new Ad Unit;
  • log into your WordPress dashboard;
  • then copy the code fragment for the advertisement you just made.

Next, create a new Custom HTML Widget by going to Appearance > Widgets. Put it in the sidebar, footer, or other location you want it to display. Paste the code into the content field after that.

When you're through making changes, click Update. Once the results are shown, check your live website to make sure the ad widget is where you expected it to be.

The ad code can also be added via action hooks or theme template files. You might want to give it a shot if you believe your abilities can handle it.

Using AdSense in WordPress: A Few Tips

The information above should be sufficient for you to begin utilizing AdSense in WordPress, but there are a few other things you should be aware of. Especially if you want to increase the earnings you get from your Google Adsense.

  • Avoid over-advertising your website. 
  • The presence of a widgetized space does not require you to display an advertisement there be sure you need it there in the first place before placing ads there. 
  • You don't have to add advertisements to your blog entries after every paragraph. 
  • select locations where your ads will be displayed properly. The emphasis should be on your content rather than the advertisement.
  • Avoid clicking on your advertising. This is a big no-no and might get your account banned. AdSense considers these clicks are fake.
  • Try to run experiments whenever you can to determine which advertisements work the best.
  • Keep track of ad performance and regularly replace underperforming ads with fresh ones.
  • You'll be able to avoid frequent pitfalls and achieve results more quickly by keeping the advice mentioned above in mind. 
  • At the same time, you experiment with developing and putting ads on your website.

Final Thoughts on WordPress and AdSense

When you have a lot of visitors to your website, adding advertising to your website can help you make a little more cash. It's a great strategy to diversify your sources of income. Even if it might not be your primary source of income, it can still be a useful addition.

Inserting adverts has never been simpler, thanks to AdSense. First off, Google's auto-ads make everything really straightforward. There are also third-party plugins available to assist you with the work. Alternatively, if you'd prefer, you may manually insert them.

Whatever path you take, remember that a little trial and error can help you get the most out of AdSense. The most important thing is not to be frightened to try.

Need help setting up your website and optimizing it to get Adsense approval? You can contact us and will guide you or even help you set it up.

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