SEO for real estate is a way to optimize your real estate listings including other content on your website like blog posts to attract customers through organic search results, as opposed to running ads such as Google Ads or Facebook Ads.
Real estate SEO really boils down to Showing up in search engines such as Google when people are looking for real estate agents to help them buy or sell a property.
The best part about real estate SEO, especially when implemented rightly is it keeps bringing money to your table. It generates leads for you 24/7, without the need to call, or run ads.
Paid advertising is one way to generate qualified leads for your real estate business. But it is short term and the moment you stop running ads, the leads stop coming in – you can run ads forever. SEO on the other hand may not bring in leads immediately, however, the result or little effort you put into it today can keep generating quality leads forever with minimal efforts.
But most people think they can just ignore implementing real estate SEO strategy along with their digital marketing strategy and focus 100% of their times on paid advertising…
The truth is, paid search or paid advertising doesn’t convert as organic search does. The average conversion rate for Google ads across all industries is 3.75%, real estate only converts at 2.47%. Many people will ignore ads on the search engines to click on organic listings because they think you are trying to sell something to them. So rather than clicking on the first paid listing on Google, they will often scroll down to look for relevant organic result and click on it.
Another reason for this low coversion rate is some people are now aware that you pay Google to appear top of the search result and would rather click on an organic result where the person had earn the top spot without needing to pay Google.
Search Engine Optimization for brokers and real estate agents has become a brutally competitive space. The first-page visibility is now fiercely competitive and many agents struggle to obtain first-page ranking on search engines like Google and Bing.
We at Semola Digital employ a variety of tactics to get your real estate listings to that position where you too can generate traffic, and turn that traffic into new clients.
As more and more real estate agencies invest in SEO, greater ROI is inevitable because the benefits SEO brings to organisations are numerous and here is why it’s important you start investing also in SEO.
If you want to increase ROI for your real estate listings over the shoulder of professional Technical SEO and Content Specialist you’ve found the right people to work with.
Our proven and repeatable real estate SEO strategy that have helped real estate agents grow traffic, increase revenue is what you need right now.
Take advantage of our proven and repeatable consulting services that have helped organizations grow traffic & increase ROI.
SEO for real estate agency is our core specialization...
Our clients see over 1,400% increase in organic traffic in 6months or less.
While there are many digital marketing channels through which you can bring customers to your store, SEO is at the top of marketers’ priority list because:
With over 8 billion daily searches happening on Google, and about 63% of the organic search traffic originated from mobile devices, search engines are where most people start their routine online journey. In fact, an estimated 7% of Google’s daily searches are health-related; which means Google is now a go-to even for health-related issues.
Although when one makes a search, Google presents thousands of results depending on the queries, people rarely go past the first page of top 10 results.
This behaviour of online searchers has created a fierce competition for the most coveted top position – the top 10, and if your business website is not on Google’s first page, you will be losing sales to your competitors who are already making use of that opportunity.
As an SEO Specialist Company, we strive to ensure that each of our clients has a website that is fully optimized, earns high rankings, and gains a competitive edge across the most popular search engines. To this end, we devise ethical SEO techniques tactics – well aligned with Google’s best practices. We make it our business to ensure that our customers are constantly one step ahead of their rivals.
Our SEO processes, playbooks are completely focused on
generating more qualified lead, more quickly.