Excellent UX writing helps customers use and understand your product and the touchpoints they engage with when interacting with your brand.
There’s no question that you need to grab and retain your customer’s attention, and you benefit when they engage. Without UX copywriting, your users could feel confused or frustrated, not knowing what to do on your site or how to interact with it.
Worse still, poor navigation and a lack of direction often mean they exit your site quickly due to feeling unsatisfied with the interaction.
UX designers build a product to be intuitive in terms of functionality, while a UX writer fills in every knowledge gap through written instructions and explanations. Your website can’t be 100 percent user-friendly without professional UX writing to drive action.