These 8 Techniques Can Ruin Your Long-Term SEO Strategy.

Table of Contents

In the SEO world, just as we have the best practices, we also have bad practices. In the quest to outrank competitors, improve visibility and drive more traffic, SEOs use quite a number of techniques - and tactics to achieve some of these goals. 

Among these techniques are bad practices - which usually circumvents search engines' guidelines and are often flagged by one or several algorithms. 

In SEO, any techniques with the intent to deceive search engines or users are grouped as black hat SEO. 

This  Black hat SEO has a long history and of course, has been in practice for many years - even more before search engines like Google became smarter. Way back then, it used to be the way-to-go to ranking on the front page of Google. 

But that's no more!

Now that Google is more clever, does that mean it's no longer existing?

I want you to understand that SEO doesn't yield results overnight. Those who want to rank a week old domain and get results overnight, still practice some of these techniques.

…..but for you, my advice is, stay away from these bad techniques that I'm going to discuss with you now.

We're going to discuss them one after the other. 

But, before we do, let's understand what the black hat means in SEO...

Why it isn't allowed and why it can ruin everything - I mean everything you ever invested.

I'm sure you don't want that.

What is black hat SEO?

Black hat SEO is the direct opposite of white hat SEO (best practices). 

It's a practice with a set of techniques and unethical tactics that circumvent search engines guidelines such as Google's. 

It's usually aimed toward increasing the site's ability to rank higher on the organic search results page (commonly referred to as SERP). 

These techniques which can be described as bad SEO don't work forever.

Why Black Hat SEO is Bad And Not Advisable:

  • It annoys the users.
  • It's not sustainable as it's only a matter of days and Google will discover you.
  • It's self-centred - you're happy that you got the ranks…and users leave your site back to the SERP - unsatisfied with the content you provide).
  • It's not customer-centric. 
  • It can ruin your credibility - and relationship with your visitors.
  • Your site's spam score increases and you lose the trust of your visitors.
  • It violates Google's guidelines and other search engines.
  • It may result in the total removal of your website from search engines.

Now, let's go straight to these points…..

8 Black Hat SEO Tactics to Avoid Immediately.

#1. User-generated spam 

While user-generated content remains legal and valid means of getting more traffic & engagement, the comment section of your blog page can receive unnecessary links to unrelated topics and sometimes to spammy websites or ads.

The comments section is usually abused by spammers to post spams using software - to write and send scripts that leave random links on a site.

Allowing this sort of activity within the user-generated content platform can reduce the quality and relevancy of your content leaving you to battle with Panda 🐼 and Penguin 🐧 algorithms.

What should you do?

Keep your SEO eyes open and if you must allow comments, then ensure there is moderation. There are ways to protect your website and avoid being hit or flagged by Google and other search engines

#2. Content Scraping

Back in the days of SEO, before panda algorithms, content scraping or web scraping was highly practised. 

Although, many SEOs still practice this in an attempt to develop a version of original articles which are already ranking high on search engines, copying and publishing it directly on their websites. 

Content scraping is simply pulling original content from another website and publishing it on your own website.

Today, there are scripts written to scrape and spin articles but Google algorithms are clever to detect spin patterns from an original article. 

This technique, first, is a forbidden act and against copyright laws as it's often done without the consent of the original source.

And secondly, it violates Google's guidelines and your website might be flagged by the Panda algorithm.

This can leave you battling with a penalty, which can result in the total removal of your website from the search engines.

3. Cloaking

Cloaking may be a "fancy word" but, it could get your website - hit or flag by panda.

Cloaking is another black hat tactic that involves presenting separate content to search engines and another to users. 

It's a sort of doorway technique usually used as spamdexing to deceive search engines into giving the Webpages a better ranking - and also tricks users into visiting a site that's different from the one indexed.

4. Doorway pages 

Doorway pages or gateway pages or entry pages - you can call it anything you want - are web pages purposely created to manipulate search engine indexes.  

When visitors click through to a typical doorway page after searching for a specific query, they're redirected with a fast Meta refresh command to a different page.

Redirecting visitors to a different page without their consent is bad for SEO. 

You must understand that the same users you're targeting are search engines' primary customers.

And their customers come first - which is why they spend a whole lot of money and time updating their algorithms - trying to please them.

This Meta refresh command was in use until Google started penalizing its usage in the head tag. 

However, many black hat SEOs still accomplish this same task using JavaScript and server-side redirection.

If you're one of them, this will get you nowhere!

5. Link Schemes

Google is clear and straightforward as regards link schemes:

"any links intended to control PageRank or a site's ranking in our search results may be considered as part of a link scheme and a violation of our Webmaster Guidelines".

Links scheme can have a negative impact on your SEO - it could damage your site's credibility and reputation. 

It's like agreeing on a deal to link to each other and to one another with anchor texts of desired ranking keywords.

Some of the link schemes to avoid include:

  • Paid links (without the sponsored attribute), 
  • Unnatural links, 
  • Links from low-quality directory listings, excessive reciprocal links, 
  • Keywords rich anchor text links such as - from guest blogging.

6. Hidden text with links

This is intentionally done to fool spiders (robots) by stuffing a certain part or entire content of a webpage with excessive keywords and rendering it invisible to users with CSS tricks. 

The idea here is to make search engines crawl and index the web pages for those keywords which are hidden as well as to make search engines feel the webpage has a long-form of content in it. 

This tactic can only earn you higher organic rankings in only a matter of a few days. And it could ruin all of your efforts when Google's algorithm catches on you.

Let me stress this….

Not all hidden texts are deceptive though. 

For instance, in an attempt to make an image on your website accessible to screen readers and for a robot to know what that image is all about - in the context of the article, it's recommended to use alt attributes and readable captions that best convey your message. This also applies in the case of videos.

Text can be hidden alongside irrelevant links in several ways:

  •  Choosing to use white text on a white background.
  •  Placing text behind an image.
  •  Positioning text that contains links off the user's screen using CSS.
  •  Setting a specific content font size to 0 so as to make it invisible.
  •  Hyperlinking text on a paragraph and hiding it away from the users. 

7. Sneaky Redirection

A redirect is a way of sending users and search engines to a different URL other than the one requested. 

This process can either be to enhance the user experience (redirecting users to relevant web pages or moving the entire site to a new domain) or to circumvent Google's guidelines. 

The latter approach is done by some SEO who don't mind violating the rules just to get higher rankings. 

A sneaky redirect is an attempt to deceive crawlers or to display different content to humans and search engines.

Just like cloaking, this practise is deceptive because it attempts to display different content to users and to search engines' bots by taking visitors elsewhere. 

For instance, sneakily redirecting mobile users to spammy websites could make Google not just penalize but remove your entire site from its indexing.

8. Providing False Information In Structured Data

Schema mark-up or simply structured data is a way of adding information about a webpage - article, author, or products and services to search engines. 

This information provided is then used as part of the knowledge base and the larger knowledge graph which search engines use to display information on SERP. 

As this becomes one of the strongest weapons to gaining visibility, people now manipulate structured data in order to mislead search engines' knowledge of an entity and information on web pages. 

Whatever information is provided in structured data, must reflect on the page content that’s visible to the users. 

Any mismatch may get you into trouble as it violates the guidelines and can result in a penalty.

Summing It Up…..

Choosing to navigate any of these paths to the top spot is a dangerous game. 

And you may struggle to regain that top spot even after clean up and recovery - because you can't escape the penalties.

So, Instead of practising black hat SEO, if you really can't wait and want a quick result, then consider running paid search advertising while investing in SEO - keeping in mind - white hat SEO best practices.

Doing this will help you in both the short term (for the period you're running ads) and long-term (when SEO starts to pay off).

Do you need help with SEO but are afraid you don’t want to HIRE someone who’ll end up implementing a black hat and screw things up?

We adhere strictly to Google's guidelines and deliver quality services that will see your rankings improved.

Tags :

Share it:

Read Related Posts

291 Responses

  1. Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just
    sum it up what I had written and say, I’m thoroughly enjoying your blog.

    I too am an aspiring blog blogger but I’m still new to everything.
    Do you have any points for newbie blog writers?
    I’d genuinely appreciate it. I saw similar here: Najlepszy sklep

  2. Good day! Do you know if they make any plugins to assist with
    SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Thanks! You can read similar art here:
    Dobry sklep

  3. Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results.

    If you know of any please share. Thank you! You can read similar
    article here: Sklep online

  4. Hello! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my site to rank for
    some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Thank you! You can read similar
    text here: Backlink Portfolio

  5. Hi there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m
    trying to get my blog to rank for some targeted keywords but I’m
    not seeing very good gains. If you know of any please share.
    Appreciate it! I saw similar text here: Backlink Building

  6. Wow, fantastic blog layout!
    How lengthy have you been blogging for? you make running a blog look easy.
    The whole glance of your site is fantastic, let alone the content!
    You can read similar here prev next and that was wrote by Ka96.

  7. Hello there! Do you know if they make any plugins to help with SEO?
    I’m trying to get my website to rank for some targeted
    keywords but I’m not seeing very good results. If you know of any please share.
    Kudos! I saw similar art here: Escape room list

  8. Having read this I believed it was very informative. I appreciate you finding the time and energy to put this content together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worthwhile.

  9. Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?

  10. I’ll right away snatch your rss as I can’t to find your e-mail subscription hyperlink or e-newsletter service. Do you have any? Kindly allow me recognise so that I may just subscribe. Thanks!

  11. The very next time I read a blog, Hopefully it won’t fail me just as much as this one. After all, Yes, it was my choice to read through, nonetheless I actually believed you would have something helpful to talk about. All I hear is a bunch of crying about something you could possibly fix if you were not too busy seeking attention.

  12. Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my website to rank for some targeted keywords
    but I’m not seeing very good results. If you know
    of any please share. Thank you! You can read similar article here:

  13. Howdy! I could have sworn I’ve visited this blog before but after looking at some of the articles I realized it’s new to me. Anyways, I’m certainly happy I stumbled upon it and I’ll be book-marking it and checking back frequently!

  14. Howdy! This blog post couldn’t be written much better! Going through this post reminds me of my previous roommate! He always kept preaching about this. I most certainly will send this article to him. Fairly certain he will have a good read. Many thanks for sharing!

  15. Hello, Neat post. There’s a problem together with your website in web explorer, would check this… IE still is the marketplace chief and a big section of other people will miss your wonderful writing due to this problem.

  16. Профессиональные seo услуги для максимизации онлайн-видимости вашего бизнеса. Наши эксперты проведут глубокий анализ сайта, оптимизируют контент и структуру, улучшат технические аспекты и разработают индивидуальные стратегии продвижения.

  17. An impressive share! I’ve just forwarded this onto a friend who has been conducting a little homework on this. And he in fact ordered me breakfast due to the fact that I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending some time to talk about this topic here on your web page.

  18. 123 슬롯
    그러나 오늘의 경험, 그러한 무력감과 절망감은 그녀를 심장마비처럼 느끼게 만들었습니다.그런데 오늘… 폐하께서 궁을 나가겠다고 하셨지만 놀랍게도 아무도 말을 하지 않았습니다.

  19. Хотите сделать в квартире ремонт? Тогда советуем вам посетить сайт, где вы найдете всю необходимую информацию по строительству и ремонту.

  20. — сайт посвященный комнатным растениям. Предлагает подробные статьи о выборе, выращивании и уходе за различными видами комнатных растений. Здесь можно найти полезные советы по созданию зелёного уголка в доме, руководства по декору и решению распространённых проблем, а также информацию о подходящих горшках и удобрениях. Платформа помогает создавать уютную атмосферу и гармонию в интерьере с помощью растений.

  21. Pin-up Casino is an online casino licensed and regulated by the government of Curacao . Founded in 2016, it is home to some of the industry’s leading providers, including NetEnt, Microgaming, Play’n GO and others. This means that you will be spoiled for choice when it comes to choosing a game.

  22. I was pretty pleased to uncover this great site. I want to to thank you for ones time just for this fantastic read!! I definitely really liked every part of it and I have you bookmarked to see new information in your blog.

  23. Реальные анкеты проституток Москвы с проверенными фото – от элитных путан до дешевых шлюх. Каталог всех индивидуалок на каждой станции метро с реальными фотографиями без ретуши и с отзывами реальных клиентов.

  24. Смотрите онлайн сериал Отчаянные домохозяйки в хорошем качестве HD 720 бесплатно, рейтинг сериала: 8.058, режиссер сериала: Дэвид Гроссман, Ларри Шоу, Дэвид Уоррен.

  25. Pin Up казино, которое радует гемблеров в России на протяжении нескольких лет. Узнайте, что оно подготовило посетителям. Описание, бонусы, отзывы о легендарном проекте. Регистрация и вход.

  26. Изготовление памятников и надгробий по низким ценам. Собственное производство. Высокое качество, широкий ассортимент, скидки, установка.

  27. Pin Up Casino приглашает игроков зарегистрироваться на официальном сайте и начать играть на деньги в лучшие игровые автоматы, а на зеркалах онлайн казино Пин Ап можно найти аналогичную витрину слотов

  28. Pin-up casino популярное онлайн-казино и ставки на спорт. Официальный сайт казино для доступа к играм и другим функциям казино для игры на деньги.

  29. Pinup казино это не просто сайт, а целый мир азартных развлечений, где каждый может найти что-то свое. От традиционных игровых автоматов до прогнозов на самые популярные спортивные события.

  30. Gianluigi Buffon Italian football player, goalkeeper. Considered one of the best goalkeepers of all time. He holds the record for the number of games in the Italian Championship, as well as the number of minutes in this tournament without conceding a goal.

  31. Aw, this was an exceptionally good post. Finding the time and actual effort to make a very good article… but what can I say… I put things off a lot and don’t seem to get anything done.

  32. Thibaut Nicolas Marc Courtois Footballeur belge, gardien de but du Club espagnol “Real Madrid”. Lors de la saison 2010/11, il a ete reconnu comme le meilleur gardien de la Pro League belge, ainsi que comme joueur de l’annee pour Genk. Trois fois vainqueur du Trophee Ricardo Zamora, decerne chaque annee au meilleur gardien espagnol

  33. Видеопродакшн студия полного цикла. Современное оборудование продакшн-компании позволяет снимать видеоролики, фильмы и клипы высокого качества. Создание эффективных видеороликов для рекламы, мероприятий, видеоролики для бизнеса.

  34. I would like to thank you for the efforts you’ve put in penning this blog. I’m hoping to view the same high-grade content from you later on as well. In fact, your creative writing abilities has inspired me to get my own site now 😉

  35. Заказать вывоз мусора в Москве и Московской области, недорого и в любое время суток в мешках или контейнерами 8 м?, 20 м?, 27 м?, 38 м?, собственный автопарк. Заключаем договора на вывоз мусора.

  36. Совсем недавно открылся новый интернет портал BlackSprut (Блекспрут) в даркнете, который предлагает купить нелегальные товары и заказать запрещенные услуги. Самая крупнейшая площадка СНГ. Любимые шопы и отзывчивая поддержка.

  37. Реальные анкеты Москвы с проверенными фото – от элитных путан до дешевых шлюх. Каталог всех индивидуалок на каждой станции метро с реальными фотографиями без ретуши и с отзывами реальных клиентов.

  38. Монтаж систем отопления, водоснабжения, вентиляции, канализации, очистки воды, пылеудаления, снеготаяния, гелиосистем в Краснодаре под ключ.

  39. Game World offers the latest online gaming news, game reviews, gameplay and ideas, gaming tactics and tips . Start playing our most popular and amazing games and get ready to become the leader in the online gaming world!

  40. Доставка груза и грузоперевозки по России через транспортную компанию автотранспортом доступна и для частных лиц. Перевозчик отправит или доставит ваш груз: выгодные тарифы индивидуальный подход из рук в руки 1 машиной.

  41. Предлагаем купить гаражное оборудование, автохимию, технику и уборочный инвентарь для клининговых компаний. Доставка по Москве и другим городам России.

  42. Купить зеркала по низким ценам. Более 1980 моделей, купить недорого в интернет-магазине в Москве с доставкой по России. Удобный каталог, низкие цены, качественные фото.

  43. Промышленные насосы Wilo предлагают широкий ассортимент решений для различных отраслей промышленности, включая водоснабжение, отопление, вентиляцию, кондиционирование и многие другие. Благодаря своей высокой производительности и эффективности, насосы Wilo помогают снизить расходы на энергию и обслуживание, что делает их идеальным выбором для вашего бизнеса.

  44. Полезные советы и пошаговые инструкции по строительству, ремонту и дизайну домов и квартир, выбору материалов, монтажу и установке своими руками.

  45. Официальный сайт онлайн-казино Vavada это новый адрес лучших слотов и джекпотов. Ознакомьтесь с бонусами и играйте на реальные деньги из Казахстана.

  46. I would like to thank you for the efforts you’ve put in writing this website. I am hoping to see the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has encouraged me to get my own, personal website now 😉

  47. Hi, i feel that i saw you visited my site thus i got here to “return the desire”.I’m attempting to in finding issues to enhance my site!I suppose its ok to use some of your concepts!!

Leave a Reply

Your email address will not be published. Required fields are marked *